设计VI系统合同要点与范本参考

设计VI系统合同要点与范本参考

VI（Visual Identity）系统是指企业或组织的视觉识别系统，包括标志、色彩、字体、图形等元素。企业VI系统的建设对提升品牌形象、增强品牌识别度具有重要作用。在制定VI系统设计合同时，双方应明确合同要点，并参照行业惯例和范本，以保障双方权益。

VI系统合同要点

1. 合同条款

• 合同目的：阐明合同签订的目的是设计VI系统。
• 委托方和受托方：明确合同双方主体。
• 合作期限：规定合同的起止时间。
• 合同金额：约定VI系统设计费用。
• 付款方式：明确付款时间和方式。
• 知识产权归属：明确VI系统设计成果的知识产权归属。
• 保密义务：约定双方对设计成果的保密义务。
• 违约责任：明确违约方的责任。

2. VI系统设计要求

• 设计理念和原则：阐述VI系统设计的创意方向和原则。
• 设计范围：明确需要设计的VI系统元素，包括标志、色彩、字体、图形等。
• 设计规范：规定VI系统设计元素的具体尺寸、颜色值、字体大小等规范。
• 设计成果提交方式：约定设计成果提交的格式、载体等要求。

3. 设计流程

• 调研和分析：规定受托方需进行市场调研和企业文化分析。
• 草案设计：受托方提交VI系统设计草案，委托方进行审核。
• 修改完善：根据委托方的反馈，受托方修改完善设计方案。
• 最终成果交付：受托方向委托方提交VI系统设计成果，包括设计方案、设计手册等文件。

VI系统合同范本参考

[合同名称] Visual Identity System (VI) Design Contract

[委托方名称] (hereinafter referred to as the “Client”) and [受托方名称] (hereinafter referred to as the “Designer”) hereby enter into this Contract (hereinafter referred to as the “Contract”) on the date of [Date].

1. Scope of Services

The Designer shall provide VI design services to the Client as set forth in Scope of Services Attachment A.

2. Deliverables

The Designer shall deliver the following deliverables to the Client:

• VI Design Concept: A written document outlining the design concept and principles.
• Logo Design: A high-resolution vector file of the logo.
• Color Palette: A palette of colors to be used in the VI system.
• Typography: A list of fonts to be used in the VI system.
• Graphic Elements: Any additional graphic elements to be used in the VI system.
• VI Design Manual: A comprehensive document outlining the usage guidelines for the VI system.

3. Intellectual Property

All intellectual property rights in and to the VI design deliverables shall be owned exclusively by the Client.

4. Payment

The Client shall pay the Designer the following fees for the VI design services:

• Initial Payment: 50% of the total fees due upon execution of this Contract.
• Final Payment: 50% of the total fees due upon delivery and acceptance of the final deliverables.

5. Confidentiality

Both parties agree to keep all information exchanged during the course of this Contract confidential.

6. Termination

This Contract may be terminated by either party upon written notice to the other party.

7. Governing Law

This Contract shall be governed by and construed in accordance with the laws of [Jurisdiction].

In Witness Whereof, the parties have executed this Contract as of the date first written above.

总结

在设计VI系统合同时，双方应明确合同要点，并参照行业惯例和范本，以保障双方权益。VI系统合同应涵盖条款、设计要求、设计流程、知识产权归属、保密义务、违约责任等关键内容。企业在制定VI系统合同时，应充分考虑自身需求，并与受托方协商沟通，以确保合同的公平性和可执行性。